Direct-to-Cell Phone Advertising Coming

Many operators aren't too excited about the idea, though, since there is no way for them to make some cash on the deal. Companies like European provider Orange prefer a technology called Code 2D or QR (Quick Response), which requires a camera and special software. The technology is already popular in Japan and uses the camera to recognize bar codes in advertisements which launch the cell's browser and takes the consumer to a web page. This requires a data plan, and we pay for that, which makes the network operators very happy.
With Bluetooth, advertisers don't need the operators' involvement. Bluetooth has become pretty ubiquitous and is open and free to use. We fear that this will simply turn into another way to spam us. Constant texts about the new Angus three-pounder or new mango-flavored Coke are just around the corner.
From Reuters
Related links:
- David Beckham Gets Naked for the MotoRAZR2
- Is it Wrong to Block Web Site Ads?
- Has YouTube Already Halted Video Ads?





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Comments
7
Subscribe to commentsjmSep 17th 2007 6:24PM
and some still think this "corporate republic" is a democracy
hobert3Sep 17th 2007 8:21PM
That has been going on for a while
and everytime they call my phone I
am charged for a text message.
I am not happy!
Mark PierceSep 18th 2007 12:55AM
They should extend the "Do Not Call" feature. Nobody will be happy about this. Since we are charged everytime we get an incoming anything, we should have a choice as to whether we accept this garbage. This will result in a class action lawsuit eventually, but who is going to reimburse us for the lost charges? It will take years.
harold prattSep 18th 2007 7:39AM
WHEN THEY START THAT ON MY PHONE IT WILL BE BACK TO THE PHONE ON THE STREET/////
Mary HeltonSep 18th 2007 9:28AM
Sounds like an invasion of personal space!
The very first time I receive an advert on my cell phone; I will shut it off and never use it again. I can live with just a landline.
streetstylzSep 20th 2007 5:24PM
Thank you for your coverage of QR Codes.
We are NeoMedia Technologies and we are the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related content for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.
NeoMedia and Gavitec are active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.
http://www.mobilecodes.org/
We are also activity involved with Sprint who is using our mobile code-reading technology here in the US.
Gavitec AG - mobile digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary has made tremendous strides in Europe with mobile ticketing and mobile coupons. Gavitec is a strategic partner of the International Air Transport Association (IATA) and they have partnered with equipment provider TopSolutions to equip Lusomundo, Portugal's leading cinema chain, with admission terminals for mobile tickets that allow movie-goers to obtain tickets through a cash-free Web-based transaction, and receive an electronic ticket as an SMS on their mobile phones. Gavitec also secured a field trial with McDonalds's of Germany for use of its EXIO platform for monetization of mobile coupons at 22 stores across the country. This trial, if successful, will lead to the installation of EXIO's at over 2,000 stores.
We are also proud to announce the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany by Gavitec. The NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, and Aztec) as well as URL embedded 2D codes and all 1D UPC open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.
Thank you again for supporting NeoMedia and Gavitec. We look forward to a great end to 2007 and can't wait for 2008 and beyond.
Best regards,
Sean
wlm1Sep 26th 2007 1:18AM
This is invasion of personl property. This should be stopped by governments. It's not fair that my minutes and messages are used up by these pigs. Who are these people anyway and why isan't someone doing anything?