LaCie's New Gold-Covered External Drive
External hard drives -- those boxes that connect to your PC and store all your excess music, video, and other files -- are usually ugly, or, at best, boring-looking. And though these babies seem boring as devices go in our iPhone-obsessed world, they serve an important purpose.
Increasingly, they're also as much a part of the furniture as our computers are. So it's about time that the manufacturers of these devices started investing in a little design. Seagate last year launched a series of sleek and fashion-forward FreeAgent external drives, for example. We applaud these design initiatives, but we're a little perplexed with LaCie's latest external drive, which is a bit garish. The 500-gigabyte (GB) device is gold-plated, or at least coated with a golden substance that contains a "small percentage of gold metal content," and delivers a shape that looks like molten gold -- assuming molten gold ever took the shape of a box with some waves on top.
It's shape and color were created by Ora-Ïto, a consumer-focused French designer whose work seems to focus on things like artsy-shaped perfume bottles and the aluminum Heineken bottle. His work here on the $189 drive is a little less organic and a bit more de trop, as the French say, but it at least delivers where it counts. Bottom line? This is a designer peripheral thing holds a 500-gigabyte hard disk and stays cool enough to not require a noisy fan.
So, while your drive may look awfully loud, at least it won't sound loud.
From Engadget
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Reader Comments (Page 1 of 1)
alex valich said 3:23PM on 9-13-2007
Being a designer I am all into having designers experiment with electronic devise design but this is just STANK. What these companies need to do is hire Avant Garde designers and not "consumer specialist" designers. Look at what Marcel Wanders did for Holland Electro last year. Those devises became beautiful furniture pieces.
So I do feel this is at least a good step but next time hire better designers who have vision and risk taking.
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Cobaltnoir said 10:29PM on 9-29-2007
I work in the electronics retail industry. Lacie HDDs are known for high failure rate and general headaches all around. We called them the little bricks of death. Nice to see Lacie bring more aesthetics to their drives than actual quality!
I will stick with my Seagate where they are guaranteed for 5 years with lifetime support!
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