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The Future According to 1967

Its always fun to look back on what we thought the future would be like. Creepily enough this short film by Philco-Ford from 1967 is pretty spot on. The gadgets may look like '60s stereo equipment, but somehow they all provide many of the tech conveniences we have come to know and love, including shopping at home via computer, e-mail (or 'electronic 'correspondence,' as it is called in the video), and online bill payment and records -- all glowingly presented in a 1960s-style suburban utopia setting.

As fun as it is to watch the dated visions of a computer run future, some of the sexist overtone make for uncomfortable viewing -- "What the wife selects on her console, will be payed for by the husband at his counterpart console."

Also, don't miss the segment -- starring the same idealized 1960s family unit -- about the kitchen of the future. According to 1960s futurists, all homes would have hand-and-face dryers in the washrooms to replace towels. They also predicted that all food would be frozen and automatically inventoried and moved to ovens and such by a computer. Guess they didn't consider today's backlash against processed foods and the move towards organic and sustainable ingredients.

We're wondering, though, why there was no place for the ridiculous LG HDTV refrigerator?


From Retro Thing

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Tags: 1967, 1999, future, kitchen gadgets, kitchen tech, KitchenGadgets, KitchenTech, retro

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