Hot on HuffPost Tech:

See More Stories
AOL Tech

Wal-Mart Trashed on Facebook

Wal-Mart's Facebook Group BackfiresWe credit Wal-Mart for trying to be relevant -- the mega-retailer recently set up a Facebook page and group to help college students design the ultimate dorm room -- but we don't give it too much credit in the foresight department.

Unsurprisingly, the retailer's foray into the world of Facebook has invited a flurry of negative comments from students, killing off any positive advertising the company could have received from the initiative and instead turning it into a venue for complaints about everything from Wal-Mart's labor practices to the quality of its products.

As of now, 209 posts have been made to the "wall" on Wal-Mart's "Roommate Style Match" Facebook group, and only few are positive. But it's not just the posts that are negative -- visitors to the group will also find photos from Wal-Mart protests, graffiti that turns the company's trademark smiling face into the Reaper, and other parodies of the company's advertising tag-line of "Always low prices. Always" with things like "Low Wages, Low Morals. Always."

Despite all the commotion, most analysts, bloggers, and other pundits think Wal-Mart should stay in the Web 2.0 game, as this article in Computerworld reveals.

Targeted online advertising may be booming, but even seemingly useful and innocent ads can turn into negative publicity if they rubs certain niche audiences the wrong way, as this latest Wal-Mart online brouhaha reveals.

From Slashdot and Computerworld

Related Links:

Tags: advertising, Facebook, Wal-Mart

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.