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AT&T Drops 'Fewest Dropped Calls' Claim

AT&T Drops Fewest Dropped Calls ClaimYou're all probably familiar with the "fewest dropped calls" campaign from AT&T (formerly Cingular). If you're a current or former customer, you know that claim is questionable at best. After a protracted legal battle with Sprint and an investigation by the Better Business Bureau, AT&T is dropping the slogan.

AT&Ts original claim was based on part of a report by research firm Telephia that, ultimately, did not conclude AT&T had the most reliable network. In fact, for several years running, AT&T has a place near the bottom of Consumer Reports and JD Power & Associates lists for reliability and customer satisfaction.

However, AT&T's new slogan, "more bars in more places," sounds like more of the same if you ask us.

From Wired

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