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Low-Cost Sony Flatscreens Arrive at Target

by Tim Stevens on August 20, 2007 at 08:51 AM

Low-Cost Sony Flatscreens Arrive at Target

It seems Sony and Target are getting rather cozy lately, first with the big-box retailer offering to market Sony's Blu-ray format over Toshiba's rival HD-DVD format, and now with Sony creating a line of Bravia LCD HDTVs exclusively for sale at Target ... well exclusively at the moment, anyhow.

Sony's offering two sets up to the Target faithful, the $799, 26-inch KDL26ML130 and the $899, 32-inch KDL32ML130. The sets are only available on Target's Web site for now, and arriving at stores in the coming weeks. Unfortunately, few technical details are known about them at the moment. About all we do know beyond size and price is that they are 720p sets, meaning they won't be able to natively display the full resolution of either high-definition disc format, both of which provide video at a resolution of 1080p. The price and 720p resolution makes them comparable to similar budget-priced products from Sharp and Samsung, which also fall within the $799 - $899 price point at Target.

If you'd like to go even bigger for just a little more green, go with a plasma instead of an LCD -- specifically, the sub-$1,000 42-inch Vizio VP42, which does do 1080p and is available at Wal-Mart.

From Engadget

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Tags: Bravia, LCD, Sony, Target

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