Netflix Customer Service Drops E-Mail In Favor of Real People
The war between Blockbuster and Netflix continues to roll, and surely this is going to be a bitter, drawn-out affair. But while Blockbuster just keeps trying to undercut the competition with lower prices, Netflix is working to increase the value of its services, first by introducing the (hacked) "View it Now" service, then by expanding its social-networking features. Now, it's doing something completely unlike nearly any other company today: Getting rid of its unresponsive e-mail-based customer service department and replacing it with actual people And, those people actually live in the U.S., rather than another country on the other side of the globe.The company has opened an office in Portland staffed 24 hours a day by 200 call center employees who handle all customer issues and complaints. Why Oregon? Because apparently that state has the friendliest-sounding voices in the US, according to Netflix. This is quite a change in tactics from the modern trend of large corporations sending their call centers overseas, a process that has raised the ire of many who have trouble understanding the accents of non-native English speakers.
Blockbuster also offers a US-based call center, but it's only open from 8-6pm on week days, and its number is buried inside of the Blockbuster site's FAQs (it's 1-866-692-2789, for the record), rather than being listed on its "Contact Us" page (where it should be!). Netflix's help center isn't exactly on the front page, either, but at least it's open 24/7 and is only one click away from the "Help" page (1-888-638-3549).
Despite its service add-ons, Netflix is still doing some price cutting -- the service has dropped the price of its "Three Out" plan by $1 to $15.99, compared to Blockbuster's $16.99 plan. Of course, the one thing Netflix still can't do is offer you the ability to return a movie in-store and get a new one instantly. This marriage of online and brick-and-mortar rental options is still Blockbuster's biggest weapon, and it remains to be seen whether Netflix's customer-driven features and price cuts are enough to counter it.
From 'The New York Times' and BetaNews
Related Links:
- Netflix Adds Social Features to Rental Site
- Netflix "View It Now" Service Hacked - Users Downloading Movies
- Netflix Subscriptions Drop, Despite Price Cut





Disney World Scammers Scored Four Years of Free Vacations
Rookie Cop Reportedly Berated, Called 'A Rat' For Arresting Off-Duty Officer
Stranger's Kiss Keeps 16-Year-Old From Committing Suicide
Walmart Ending Membership in Conservative Group
Apple CEO Tim Cook interview at D10: the liveblog
How I Went Bankrupt at 23
Can a New Guy Save Best Buy?
Woman Claims Kangaroo Stalked Her for 2 Days, Then Attacked
Beyonce 60-Pound Weight Loss: Queen B Flaunts New Figure During Comeback Concert Series
Rodents Run Amok at Upstate New York Walmart















Comments
68
Subscribe to commentsLJA112Aug 20th 2007 10:45AM
If I wanted to go to the store to get a movie immediately, I wouldn't have a mail subscription. I don't like Blockbusters selection, it can't touch Netflix. I have also been with Netflix since they began and I love them. They just dropped my prices too? I am ok with that. DOWN WITH BLOCKBUSTER!
jovmSep 10th 2007 10:00AM
I have been a member of Netflix since they began with one hub on the west coast and we were living on the east coast. I continued service overseas when the US Navy sent us to Italy for 3 years. It has always been worth every penney, you can imagine the dismal selection of movies offered at a little rental shop on a Navy base overseas. Of course there were delays, especially when dealing with the military transport of mail overseas but even with those vast distances it was still often quicker than I could watch, and we are movie junkies. That people complain about the turn around time currently here stateside astounds me. I am still fascinated at how quickly the movies are received and a new one is sent. The extensive variety of movies offered has always been unparalleled, the site is easy to use and the seach and find features are priceless. On the rare occasion that I did have to contact customer service (only 1x due to our move stateside) my problem was solved by the service rep immediately without further question or explaination needed. I could never tollerate the trip to the video rental store and the blatant overdue fee scams were breaking the bank. My last visit to a Blockbuster only proved that they still have a limited selection that is geared toward customers who's taste in movies is completely different than my own. I do occasionally augment our Netflix with OnDemand offered by our cable company, specifically when the kids have to stay home unexpectedly with a sitter and need a little surprise entertainment. Going into a Blockbuster with them is pure torture. If I never go into another Blockbuster store it will be too soon.
GailAug 20th 2007 11:28AM
I love my Netflix and I am only a couple of blocks away from Blockbuster and Hollywood video stores. Blockbuster gave me crap service for years. Hollywood video was a better service. But Netflix is the absolute best! I've been a member for about 4 years and I have never been disappointed or ripped off. They do not delay my videos. SOmetomes a rare one will come from another station but they notify me if that will happen. They keep adding service. From their site I can watch on demand films and buy used movies from them at great prices. They recently set up a community section that is great. I've been watching film for over 55 years. I love all kinds of film and Netflix is the way better than any other service for providing great varity at a great price.
annaSep 23rd 2007 1:16AM
Now instead of slow response to emails we have to stay on hold forever. Want to cancel Netflix due to slow turn around time and poor service but you have to call to cancel and no one answers the phone.
ESTEBANNov 6th 2007 1:58PM
The solution for BLOCKBUSTER will be to make all its stores free delivery with the rental of two movies. That will be instant rentals. Blockbuster is a big change with stores all over. Add a KIT KAT, Pop Corn to you order. Order on line, Add a frozen pizza to enjoy your movie to its locations, joint venture with other fast food restaurant. Go the extra mile, and then nexflix will go waaaaa!
James J DaviesNov 6th 2007 2:46PM
Netflix rocks as one person said..they have always been responsive..who cares where the movies are returned as long as they get to you timely. I have no complaints at all.
JonNov 6th 2007 4:30PM
After just getting back from blockbusters where I turned in my three mail rentals and 6 instore rentals ( all for $24.99a month) where I also picked up three new releases I for one would be very upset if Blockbuster was gone. I have a few issues with Blockbusters ( the online price went up $7 and now actually get less -use to give game rental coupons)and also they do send out two movies one day then the third the next ( sorry Chris was told they don't send till the distrubution center receives them which i think is BS, they just try to buy time and spread out movies being out. Another thing they do is not send out in the order I prefer even if the the movie is avalable. They again gave me some BS on why they do that but the bottom line is I sometimes get 9 - 12 movies a week ( which is great for a family of 7) and that includes all the new releases. One last thing, customer service here is awesome. I call and they will hold a movie for me for as long as I want. I know everyone by name and they know me. Did netflix, hated the service, had the issues exactly that were in their lawsuit.
SugaNov 10th 2007 7:14PM
I am not interested in Netflix at all. I've heard things aren't as they seem with Netflix. I have a Blockbuster membership and a Hollywood Video membership. But, I actually prefer to rent my movies from Hollywood Video or the Redbox.