Switched has a new home! Huffpost Tech.

Click here to visit the new home of Switched!

Hot on HuffPost Tech:

See More Stories
AOL Tech

'Bourne' Flick Filled With Not-So-Hidden Ads

by Tim Stevens on August 17, 2007 at 01:05 PM

Product Placements Abound in The Bourne UltimatumIf you've seen a VW Tourag television commercial lately, you probably got the impression that the German sport-ute is the real star of 'The Bourne Ultimatum,' with Matt Damon just along for the ride. If you actually go see the film, you'll learn that Matt Damon really is the lead, but will also discover that the (likely) final story in the 'Bourne' trilogy is a bit heavy with product placements, particularly those of a tech orientation, which is what has lead Tech Digest to catalog them. The site came up with 13 ads throughout the 114 minute film, meaning you won't have to wait more than 10 minutes on average between someone talking into a Motorola RAZR2 or running a Norton Antivirus search.

Other products include CTX monitors (used by the C.I.A.), a Nokia N93 phone, a copy of 'The Guardian' newspaper, and a rather blatant Google search. Just how much all these placements helped to finance the film is, of course, a closely guarded secret, but given that the latest 'Bourne' installment brought in $70 million in its opening weekend, we're thinking perhaps the director could have cut just a few of those hot new products.

See the whole list at Tech Digest

Related Links:

Tags: Bourne, RAZR2

Comments

2

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

HuffPost AOL Social News Most Popular