'Bourne' Flick Filled With Not-So-Hidden Ads
If you've seen a VW Tourag television commercial lately, you probably got the impression that the German sport-ute is the real star of 'The Bourne Ultimatum,' with Matt Damon just along for the ride. If you actually go see the film, you'll learn that Matt Damon really is the lead, but will also discover that the (likely) final story in the 'Bourne' trilogy is a bit heavy with product placements, particularly those of a tech orientation, which is what has lead Tech Digest to catalog them. The site came up with 13 ads throughout the 114 minute film, meaning you won't have to wait more than 10 minutes on average between someone talking into a Motorola RAZR2 or running a Norton Antivirus search. Other products include CTX monitors (used by the C.I.A.), a Nokia N93 phone, a copy of 'The Guardian' newspaper, and a rather blatant Google search. Just how much all these placements helped to finance the film is, of course, a closely guarded secret, but given that the latest 'Bourne' installment brought in $70 million in its opening weekend, we're thinking perhaps the director could have cut just a few of those hot new products.
See the whole list at Tech Digest
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Reader Comments (Page 1 of 1)
Rich Bishop @ Aug 17th 2007 1:36PM
The Norton Antivirus definietly stuck out. The other funny thing was that all the CIA people use RAZR's.
GGF @ Aug 17th 2007 3:56PM
I haven't had a chance to see BU yet. Is it as bad a Transformers? The automotive placements were extremely pronounced. Lucky it didn't ruin the movie too much.