Wal-Mart Woos College Kids with Facebook
Wal-Mart is now targeting college students via the quickly expanding Facebook social networking site. Wal-Mart has created the "Roommate Style Match" group on Facebook and plans to keep the app operating through October 31st. The application asks users a series of questions about taste and style in addition to goals for college and their personal space. The quiz then provides a general style type (such as Free Spirit, or Late Nighter) and ties that to recommendations for specific items at the Wal-Mart store.
College students spend a significant amount of their income on dorm room decor and electronics, an average of $1,112.62 for a freshman. Wal-Mart is using Facebook and earth-friendly initiatives to more aggressively market to that audience, one usually more wooed by the less-scandal-plagued and more metropolitan Target.
From USA Today
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Reader Comments (Page 1 of 1)
J. Jones @ Aug 14th 2007 7:23PM
I would hope that college students, who, four years hence will be looking for jobs, realize that jobs go off-shore in direct proportion to sales of foreign made goods. So, if you are a college student or a parent of a college student reading this -- remember:
If you buy from Wal-Mart it was NOT made in the U.S. Probably it was made in China. The engineering, scientist, management, computer science, etc. jobs of the future will not be there for you when you graduate if you buy foreign goods.
So, buy from Wal-Mart if you want. But, then you can't complain if there is no job for you when you graduate.
Mum @ Aug 15th 2007 9:18AM
practically everything I looked at at Target is all made n China