Skip to Content

10 days of gadget giveaways at Gadling!
Holidash Blog
AOL Tech

Wal-Mart Woos College Kids with Facebook

Wal-Mart Targets College Kids with FacebookWal-Mart is now targeting college students via the quickly expanding Facebook social networking site. Wal-Mart has created the "Roommate Style Match" group on Facebook and plans to keep the app operating through October 31st.

The application asks users a series of questions about taste and style in addition to goals for college and their personal space. The quiz then provides a general style type (such as Free Spirit, or Late Nighter) and ties that to recommendations for specific items at the Wal-Mart store.

College students spend a significant amount of their income on dorm room decor and electronics, an average of $1,112.62 for a freshman. Wal-Mart is using Facebook and earth-friendly initiatives to more aggressively market to that audience, one usually more wooed by the less-scandal-plagued and more metropolitan Target.

From USA Today

Related links:

Relevant Posts

Subscribe to these comments

Reader Comments (Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.


Switched Video

 



Featured Galleries

AOL Tech Network


Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

AOL News

Other Weblogs Inc. Network blogs you might be interested in: