Internet Turning Into a Boob Tube of Sorts, Survey Says
Way back in the day (a whole four years ago) the Internet was primarily a tool of communication -- e-mail, message boards, instant messaging. Then somewhere along the way things began to change. Content became king.
A study conducted by Nielsen/NetRatings over the past four years has shown that almost half our Internet lives are now spent devouring content (like this blog). Since 2003, the percent of our online time that we spend watching videos, reading articles, or listening to music and podcasts has climbed from 34 percent to 47 percent. Meanwhile communications activities such as e-mail are on a steady decline, dropping to only 33 percent of our time (down from 46 in 2003).
The other activities that made up the majority of peoples time online were searching (five percent) and commerce (15 percent).
Is the Internet going the way of TV --- that is, are we increasingly just sitting back and watching our computer monitors rather than using them to keep in touch with others? This survey seems to point in that direction. What do you think?
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