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iTunes Sells Three Billion Tracks

iTunes Sells 3 Billion

Earlier this week, Apple announced that iTunes, its uber-online music store, has sold its three billionth tune. 3,000,000,000 songs is roughly 75 million hours of audio, or enough music for you to listen to for the next, oh, 8,555 years straight.

In other words, a whole lotta music.

What makes this all the more impressive is that the first billion downloads took a few years. The second billion flew by in eleven months. This third, meanwhile, took only seven months. At this rate, Apple should hit its four billionth track before next spring, its fifth by early summer, and have its world domination plans well underway before 2009.

Of course, that's assuming the iTunes store can stay on top, which could be a challenge given some recent dissention in the ranks amongst the record labels, which believe iTunes holds too much power over them. And, that's also assuming pay-per-track music downloading is a sustainable business model. Taken together, broadband proliferation, device interoperability, mobile Internet and Web 2.0 ingenuity have made the subscription model much more viable and attractive than it once was. It has many sounding the death knell of the pay-per-download model.

From BetaNews

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Tags: Apple, iTunes

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