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Hit Machine Music Producer Talks Tech

Hit Machine Music Producer Talks Tech

Manning the recording studio maze of switches, dials, buttons and other heavy metal, music producer extraordinaire John Shanks has written and produced number one hit songs for the likes of Michelle Branch (pictured), Keith Urban, Ashlee Simpson, Melissa Etheridge, Sheryl Crow, Liz Phair and Pink -- not to mention the legendary Bon Jovi. All told, Shanks is in responsible for the sale of 42 million albums. We figure a man with that level of command over the music industry must rely heavily on his gadgets.

What gadgets do you always bring with you to the studio for downtime?
In the studio I always have my computer, of course, as well as my Blackberry and phone. I don't know why, but I like to keep the Blackberry and phone distinct.

What cell phone do you have right now and what do you love/hate about it?
I have a Motorola RAZR. I love its convenience, although, I am not a fan of texting. When people try to get me to text, I always try to redirect them over to the Blackberry. I can't take it. It's like: J J J no, I meant K ...

Who's the last person you sent a text message to and what was it about?
To my engineer at the studio regarding a mix.

Where do you go pretty much every time you get online?
I am a slave to my shopping hobbies: Gbase.com for vintage guitars, autabuys.com for vintage cars, and eBay for vintage music gear.

What annoys you most about your iPod, cell phone, or laptop?

I just want it to be faster! Everything faster, please!

Name one thing you wish your iPod/cellphone/laptop could do that it doesn't do now.
Well, I have different carriers for my Blackberry and my cell phone, and they shall both remain nameless. I find it incredible, and at times, incredibly irritating, that one of them will actually get better reception than the other even in small spaces, like within my house.

You're stranded on a desert island: What gadget do you bring?
It's gotta be my iPod. I have had every iPod they've made; I go through those things like socks. I have the very first one – it had a real wheel. But actually, if I was on a desert island, of course I would want my iPhone. It would have all my "desert island" songs to listen to, plus I could order pizza, or call my friends, read the New York Times, and buy some vintage guitars. As long as there was a plug somewhere there among the palms.

What's the most-played song or artist on your iPod?
Beatles and Led Zeppelin.

Do you use a Mac or PC? Why?
Mac. Because they work much better with music programs.

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