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'The Simpsons' On Your Cell Phone

by Terrence O'Brien on July 13, 2007 at 10:59 AM


The marketing blitz and fan hysteria surrounding the new Simpson's movie is gearing up to go mobile. News Corp., Rupert Murdoch's media juggernaut, after pushing Simpson's paraphernalia via 7-11 (pictured above) is enlisting Jamba, a mobile entertainment company it aquired, to push ring-tones, screen savers, wall papers, and even a game for cell phones.

These are not half-assed recycled bits from the show either: The writers and actors were directly involved in the creation of the product line. The content will be available in 35 countries across 5 continents for a subscription fee of $9.99 a month.

The "Yellow Plan" as, it's called, may seem overpriced, but this is 'The Simpsons'. Other brands would kill for the level of dedication that even "casual fans" have.

From Reuters

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Tags: cell phone, CellPhone, fox, mobile, news corp, NewsCorp, simpsons, simpsons movie, SimpsonsMovie, the simspons, TheSimspons

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