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iPhone Reviews Are In, And They're Positive

Well, the four tech reviewers hand-picked by Apple to play around with the iPhone for two weeks have turned in their verdicts, and the reviews are mostly positive.

Walt Mossberg and Katie Boehret of the Wall Street Journal say that "despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer." Battery life is impressive, lasting about seven hours for video, which is more than other smart phones.The duo praises the large screen ("makes other smart phones look primitive"), the thinner-than-a-BlackJack design, and the smart and elegant software. Complaints include the multiple steps it takes to complete many functions, including advancing or stopping songs, and the inconsistent quality of AT&T's network.

David Pogue of the New York Times also gives props to the software ("It's beautiful, menu-free, and dead simple to operate," he says) and the full Safari browser, but is more critical of the virtual keyboard ("Text entry is not the iPhone's strong suit."), the lack of Flash and Java support for many Web videos, the multiple steps required to make calls, and the slow EDGE network. Also, Pogue only gets five hours of battery life with video (due, most likely, to the fact that he kept his iPhone's Wi-Fi on). Pogue's funnier walk-through with the iPhone shows up in this video.

Ed Baig of USA Today
says the iPhone is worth the hype, despite a few flaws. He prefers the iPhone's iPod functions to the actual iPod and doesn't miss the scroll wheel at all. He echoes what others have said about the iPhone being the first iPod with the CoverFlow feature you may know and love from iTunes (that it works beautifully). Baig complains that some accessories, such as the Shure headphones he's testing out, will most likely need an adapter to fit into the iPhone's headphone jack. And, he says, the iPhone does not support Bluetooth stereo, so no wireless Bluetooth stereo headphones for you.

Steven Levy of Newsweek has the longest and most in-depth review. Again, he's essentially positive on the iPhone ("one of the most hyped consumer products ever comes pretty close to justifying the bombast."), but he also is the only reviewer to really hone in on the things he doesn't like, which is refreshing. Like everyone else, Levy praises the iPhone's full Safari browser, screen (for photos and video), and design (even pointing out how the touchscreen goes dormant when you're making a call, which is great for avoiding accidental hang ups when you've got the phone to your face). Levy is the only reviewer to question Steve Jobs's claim that the iPhone is the greatest iPod ever made. He rightly points out that 8GB is just not enough for to replace the regular iPod of anyone (who will be entertained by one movie, a couple of TV shows, and a few hundred songs on a long, 14-hour flight to Tokyo?). He also complains about the lack of Instant Messaging (other than iChat), meaning many users will have to resort to their 200 text limit to get messages across to each other. Levy also never gets the hang of the keyboard, but ultimately, like Mossberg, decides it's a non-issue.

So there you have it. Given the absolute control Apple has exercised over the information about and access to its latest product -- a PR job that rivals those of Hollywood mega-stars and many a propaganda-spewing government -- it looks like these reviews are only the beginning. We'll see just what works and what doesn't after the three million or so iPhone buyers actually start using their new devices come Friday.

Regardless, it seems like the three most significant positive take-aways from the early reviews of the iPhone are:

  • the excellence and user-friendliness of the software.
  • the sumptuous, 3.5-inch, high-resolution screen
  • the Safari browser that lets you see full Web pages
  • impressive battery life for video and other power-draining features.


For cons, the main agreements seem to be:


  • AT&T's inconsistent network
  • the slower EDGE network versus 3G

Oh well, looks like AT&T is becoming the official scapegoat for all complaints iPhone!

If you have the feeling that the media is possibly sucking-up to Apple in its iPhone coverage, you might want to check out this provocative piece of media criticism from Slate.

Do you think the first set of iPhone reviews are too fluffy?

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