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Touch-Sensitive Window Shopping

Touch-Sensitive Window Shopping
Ralph Lauren is working to make window shopping a little more productive for you (and more profitable, of course). The company has installed a 78-inch touch-sensitive screen outside of its flagship London store, enabling passers-by to browse through the store's catalog, place orders (payment info is received via phone or e-mail later) and even get tennis tips. Yes, tennis tips.

This installation is a temporary one designed to coincide with the Wimbledon tournament and will be disabled in July once the world's best tennis players unlace their grass-stained sneakers and head for home. The window treatment follows a similar installation in New York City last year, demoed during the U.S. Open. No word on how many, if any, sales resulted from that promo.

From USA Today

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Tags: Ralph Lauren, RalphLauren, Window Shopping, WindowShopping



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