Branding the Prius
Toyota's Prius is not only America's hottest selling hybrid car, it's also something of a status-symbol among the eco-friendly. It would seem natural, then, for Toyota to capitalize on that status by expanding the role of the Prius to be less of a car and more of a lifestyle. That's the idea behind a blog post from metacool that lists 10 things Toyota can do to build the Prius brand.
Included are reimbursements for drivers who opt for eco-friendly vanity plates, designated "Prius Maven" parking spots at Whole Foods stores, and $1,000 discounts to buyers who agree to have a 75mph speed limiter installed in their cars.
Smart and practical ideas, most of these, but it's doubtful Toyota will listen to many. After all, the company seems to to be doing okay on its own.
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