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EMI Signs Up With With YouTube

by Terrence O'Brien on June 1, 2007 at 02:31 PM

EMI Signs Up With With YouTube
Just days after stripping its tracks of copy protection for the iTunes Plus Store, record label EMI has inked a deal with YouTube to bring videos by EMI artists to the site and eventually allow users to incorporate its artists' songs into their own YouTube postings.

EMI is the last of the "Big Four" record labels to sign with YouTube, joining Sony BMG, Universal Music Group, and the Warner Music Group. Its artists include the likes of The Beatles, Coldplay and Gorillaz.

With all of the big record labels now on board, and content deals in place with major TV networks and sports organizations, YouTube has made huge strides in transforming itself into a legit, copyright-friendly entity (no doubt due to the fact that Google is now in the driver's seat). The last major threat that remains (for now, at least) is, of course, that pesky $1 billion lawsuit from Viacom, parent company of Nickelodeon, MTV, Comedy Central and others.

From The BBC

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Tags: emi, music, music video, MusicVideo, youtube

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