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Verizon Gives Away Prince's New Single

by Tom Conlon on May 31, 2007 at 05:02 PM

Verizon Gives Away Prince's New Single
Who said nothing in life is free? In a whirlwind of cross-promotional, down-your-throat synergistic marketing, Verizon has teamed with Prince to offer free exclusive downloads, starting today, of the new single 'Guitar,' from the petite rocker's upcoming album, 'Planet Earth,' weeks before its release.

The hoopla is being stirred up to promote Prince's new jams, as well as Verizon's new V CAST Song ID feature. Song ID allows a Verizon customer to hold his or her phone up to any audio source. Song ID identifies the track and lets the user buy either the ringtone, ringback tone or full-track -- right from the phone.

To get 'Guitar' for free, head to Verizon's music site, play the Prince video and hold your Song ID-enabled phone up to your computer speakers. The song is free, but the ringtones will cost you.

Hey, if you're a fan of Prince's patented blend of guitar funk and helium-voiced shrieks, this deal can't be beat.

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Tags: cell, download, mp3, music, prince, verizon, wireless

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