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Best Buy Sued for Being Scummy

Not too long ago, it was discovered that Best Buy, at least in some locations, has been keeping a secret -- namely, a doppelganger version of its Web site only accessible from inside Best Buy stores. Best Buy kept this secret site in an apparent attempt to dethrone Wal-Mart as America's most reviled retail chain though a bait-and-switch scheme.

It works like this: Let's say you want a new plasma HD TV. You check online and see Best Buy has one on sale for $1,299. Rather than pay insane shipping fees or trust UPS with your delicate electronics, you head down to your local Best Buy brick-and-mortar location to pick it out in person.

When you arrive at the store, however, an employee tells you the price is actually $1,599. When you tell that employee the TV was listed for $1,299 on the Web site, he or she takes you over to a kiosk, opens the Best Buy Web site and shows you that it does indeed cost $1,599. The site he has shown you, however, is not accessible to the public, only inside Best Buy retail outlets.

The practice is shady to say the least. After receiving about twenty complaints, the Connecticut Attorney General, Richard Blumenthal, opened an investigation and is now suing Best Buy for deceiving and overcharging customers.

We think the most disturbing part of this story is the complicity required by Best Buy employees. Usually you don't want to make it corporate policy to hire the most dishonest people you can find.

From USA Today

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Tags: best buy, BestBuy, scam



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