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MySpace Expands Video Offerings

by Terrence O'Brien on May 17, 2007 at 03:41 PM

MySpace Expands Video OfferingsMySpace has announced that it will begin hosting branded news and entertainment channels as part of its YouTube competitor, MySpace Video. Content will be provided by the likes of The New York Times, National Geographic and Reuters -- most of which will be given away free in hopes of building brand awareness with the younger set, which is increasingly ignoring traditional outlets in favor of online community sites such as MySpace and YouTube.

The Reuters offerings will comprise Oddly Enough and Entertainment news clips. The New York Times will supply election reports, movie reviews and wedding stories from its "Vows" section. National Geographic is hoping to inspire MySpace's young users with tips for leading a more environmentally-friendly existence. And this content isn't necessarily exclusive to MySpace. National Geographic, for example, already provides much of the same content to competing video site, Joost.

So far, MySpace's track record with expanding into other markets is lackluster to say the least. The number of daily visitors to MySpace News can probably be counted on one hand, and close to no one uses the MySpace IM client. The company even offers desktop software for playing back music , though we've never heard of anyone that actually uses it. It'll be interesting to see if this latest venture has legs, or if MySpace fails to capitalize on it.

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From The LA Times

Tags: myspace, news, video

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