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The 'Halo 3' Zune

by Tim Stevens on May 16, 2007 at 09:12 AM

Ya gotta love cross-promotion. Take one buzzless product, mix it with a branding monster, and hope that somehow the good helps the bad. It doesn't always work (see: Sprint and ESPN), but Microsoft is hoping one of its hottest properties will warm one of its coldest by creating a 'Halo 3' branded Zune.

While the new silvery blue Master Chief style paint job is cool, it won't do much to help Zune sales, in our opinion. We're thinking the situation probably won't improve for Microsoft's portable player until the rumored Zune 2.0 hits store shelves.

From Engadget

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Tags: Halo 3, Halo3, microsoft, Zune

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