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Disney Enters iTunes Territory

by Terrence O'Brien on May 9, 2007 at 04:08 PM

Disney Enters iTunes Territory

Licking its chops for a piece of the iTunes pie, Disney has launched its own online media download store: Disney Mix Central. The kid-friendly cash cow even 'borrows' the iTunes pricing scheme, charging 99 cents for singles, $1.99 for music videos, and $9.99 for full-length albums. The store currently offers 1,500 songs and 19 music videos from Disney artists, and is compatible with portable devices that support Microsoft's PlaysforSure DRM. That conveniently includes Disney's own Mix Stick and Mix Max media players and excludes the iPod.


For the time being, the store is set up so children can only browse, but need Mom or Dad to buy. Disney is working on a system that will allow parents to prepay for credits so the brats can download on their own.

Taken along with last week's news of a Disney-branded MySpace clone, it would seem Mickey's media empire is well on its way to building an entirely separate Internet for tykes. If that's true, we can only hope they're spared a virtual version of the crappy Epcot Center.

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Tags: disney, music, web

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