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Virtual Reali-TV

by Evan Shamoon on April 17, 2007 at 07:53 AM



The world of virtual living is about to get a whole lot weirder.

Electronic Arts, purveyors of such fine electronic fantasy simulators as 'Madden NFL Football,' 'The Sims,' and 'Def Jam: Icon,' has announced an intriguing new partnership with TV-production company Endemol. The plan is to create something called Virtual Me; when the service launches in the coming months, it will let users create their own personalized avatars at VirtualMe.com, which will then be used in virtual versions of popular (Endemol-produced) television shows like Big Brother, Deal or No Deal, Fame Academy, Operacion Triunfo, and 1 Vs. 100. Essentially, it's Second Life for game shows (no word on whether Howie Mandel will actually voice and maneuver his online avatar).

The technology will debut in a future episode of Big Brother which, from what we're told, someone still watches.

Tags: Avatars, Deal or No Deal, DealOrNoDeal, Howie Mandel, HowieMandel, Second Life, SecondLife, Virtual Me, VirtualMe

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