Switched has a new home! Huffpost Tech.

Click here to visit the new home of Switched!

Hot on HuffPost Tech:

See More Stories
AOL Tech

New Brand Coming From HP

by Tim Stevens on April 5, 2007 at 10:30 AM

You may not know this, but Ford, Lincoln, Mercury, Jaguar, and Volvo are all the same company (the Ford Motor Compnay). Global conspiracy? Not quite, just one brand re-imagining itself in the hopes that consumers will pay more for a prettier version of basically the same thing being sold cheaper on the other side of the lot. This tactic doesn't only apply to the world of autos, and HP, with its value-oriented Compaq and high-end Voodoo lines of computers (in addition to its own middle-of-the-road machines), is apparently looking to add a fourth tier to its business.

According to Engadget, Rahul Sood, the once CEO of Voodoo before it was brought into the HP empire, let it be known that there's a new brand coming. He didn't mention a name, but indicated it will fit somewhere between HP's mid-level offerings and Voodoo's pricier wares. Hopefully this finds better success than previous attempts at jazzing up their image.

From Engadget


Tags: Compaq, HP, Voodoo

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

HuffPost AOL Social News Most Popular