ID Theft Scarier Than Frustration
While most online businesses these days focus on using new technologies and techniques to improve and streamline user experiences, a recent study shows that perhaps they should instead be spending their time working to make their users feel more secure. The study, whose results come courtesy of Authentify Inc. (a company that specializes in technology that allows online transactions to be safely verified by phone) shows that 78% of users polled would be in favor of using some sort of auxiliary real-time verification system...like a phone call.
Additionally, more than half of the respondents indicated that they weren't concerned about fraud in online banking so much as they were concerned about loss of private information and identity theft. This is in despite of recent statistics that show online fraud is on the rise and that you're just as likely to have your credit card cloned by your waiter as you are to suffer from identity theft.
So, what's the real danger, devious hackers stealing your precious infos, or online banking becoming as inconvenient as doing anything at a brick and mortar establishment?
From Business Wire
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